The bride wears colorful uchikake (wedding kimono robe). During a wedding reception, it's common for the bride and broom typically to change costumes a couple of times.
Japanese Wedding
Japanese Etiquette
Japanese Wedding
Japanese Etiquette
Traditional Japanese Wedding Costumes Japanese Wedding Pictures
From Shizuko Mishima, About.com
Japanese Bride and Broom in Traditional Wedding Costumes
Photo (c) Shizuko MishimaSuggested Reading
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